From modest beginnings as part of Minnesota Law & Politics magazine in 1991, to being acquired by Thomson Reuters in 2010, the Super Lawyers brand has established itself as the leading lawyer rating service in the country. At its core...
Power is defined by Merriam-Webster as "the ability to act or produce an effect; control, authority and influence". In contemplating what this applies to, print advertising most likely doesn't bubble to top of mind. But when it comes to your...
How law firms invest in junior partners and associates is a balance of planning, coaching, monitoring and handling the different psychological make-up of lawyers at the firms. A panel, entitled "Where Are You Going? Where Have You Been? Investing in...
As mentioned in a recent Super Lawyers survey, expertise and reputation is the number one factor when a referring attorney sends a case.* Building a name for yourself in the community or doing self promotion relevant to your practice can...
In July 2015, we sent out a attorney referral survey to all recently selected Super Lawyers attorneys. The survey included 18 questions that focused on the importance of referrals when practicing law. Did you know 85% of attorneys selected to...
Recognitions and honors are what the marketing world calls third-party validations, and they can be extremely valuable marketing tools for attorneys. They make you stand out in an increasingly competitive legal market. However, these benefits mean more when you promote...















