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The objective of the Super Lawyers selection process is to create a credible, comprehensive and diverse listing of outstanding attorneys that can be used as a resource to assist attorneys and consumers in the search for legal counsel.
In December 2006, Key Professional Media, Inc., the publisher of Super Lawyers, retained Global Strategy Group (GSG), one of the nation's leading market research and consulting firms, to provide an independent assessment of the Super Lawyers selection process. The GSG report concluded that the process is scientific and objective.
Law & Politics has completed the nomination and selection process for 2008 Northern California Super Lawyers. Check back for information on 2009 deadlines.
Mr. Gillin Goes to Orinda
A '60s Norman Vincent Peale survives. No-thrives
Northern California Super Lawyers is published annually in August in a special advertising section in San Francisco Magazine, which reaches more than 400,000 monthly readers. Northern California Super Lawyers magazine, featuring articles about the local legal community, is delivered to more than 64,000 readers, including Northern California lawyers, the lead corporate counsel of the Russell 3000 companies and the ABA-approved law school libraries.
"My Platinum profile ad has definitely paid off! My law firm is a boutique five-attorney law firm in San Francisco that had never advertised prior to this, except in Martindale-Hubbel. We have been a traditional insurance defense firm, and wanted to subtly let people know that we also do select plaintiff's cases. In the last quarter of 2006, we were retained in three significant plaintiff's cases, two of which are high-profile media cases. I also placed an ad in the Super Lawyers section of San Francisco magazine, to reach non- lawyers. Now, people at the gym, the coffee shop, the drycleaners tell me they had no idea what I do, and they will come to me when they need a lawyer. So, the ad also worked to reach non-lawyers in the community as well."
Debra Bogaards
Pave & Bogaards
San Francisco
“We are honored to be included, and delighted with the reaction (to our advertising) we have received from our colleagues and clients.”
Andrew R. Gillin
Gillin, Jacobson, Ellis and Larsen
Orinda, CA
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