R. Rex Parris has successfully represented injured and wronged individuals for more than 25 years. Because of his firm’s talented litigators, skilled negotiators and winning record, opposing counsel and insurance companies alike know that the R. Rex Parris Law Firm is serious about protecting victims’ rights.
A Powerful Reputation
The R. Rex Parris Law Firm represents clients who have been seriously injured or taken advantage of by big business. Specializing in catastrophic injury claims as well as consumer fraud and class actions, the firm has earned a reputation for being thorough, resourceful and tough. With aggressive representation and a passion for justice, these attorneys regularly obtain full compensation for all the injuries and damages their clients have sustained.
Unconventional Techniques
R. Rex Parris heads the firm’s team of exceptional attorneys and legal assistants. Possessing a rare combination of tenacity, conviction and charm, Parris personally connects with jurors even while presenting the most technical material. Parris’ masterful courtroom technique includes incorporating groundbreaking methods to present his case. He uses unique PowerPoint tools to create unusually powerful visual displays, and he utilizes linguists, psychologists and psycho-physicists to craft themes and messages that jurors find particularly compelling and memorable. Parris believes it’s crucial to go beyond simply presenting words and numbers—he uses impressions and images to get to the heart of how people think and feel. He is recognized by cognitive scientists throughout the country as the attorney who has taken cognitive science into the courtroom.
Extraordinary Results
Parris’ innovative trial strategy, cutting-edge courtroom technology, exhaustive pretrial investigation and dedication to excellence all add up to one thing: multimillion-dollar awards for his clients. From his historic attainment of Kern County’s first $1 million award in 1987—his first trial representing an injured person—to his recent $15.8 million verdict for a young woman injured in a car crash, Parris has consistently earned his clients’ trust and his peers’ respect. When the claims adjustors for two major insurance companies needed someone to protect their rights to overtime pay, Parris obtained $120 million and $135 million recoveries in their class action lawsuits. His most recent accomplishment is being listed, for the second consecutive year, in Southern California Super Lawyers®.
Reaching Out
In addition to his role as an advocate for the severely injured, Parris is active in his community and devotes significant time and income to helping troubled youth and eradicating child abuse. He was honored for these efforts when his community named its new high school R. Rex Parris High School. Parris serves on the board of the Gerry Spence Trial Lawyers College and is founder of the Lancaster Child Abuse Task Force.
Selected attorneys
on superlawyers.com
"My Platinum profile ad has definitely paid off! My law firm is a boutique five-attorney law firm in San Francisco that had never advertised prior to this, except in Martindale-Hubbel. We have been a traditional insurance defense firm, and wanted to subtly let people know that we also do select plaintiff's cases. In the last quarter of 2006, we were retained in three significant plaintiff's cases, two of which are high-profile media cases. I also placed an ad in the Super Lawyers section of San Francisco magazine, to reach non- lawyers. Now, people at the gym, the coffee shop, the drycleaners tell me they had no idea what I do, and they will come to me when they need a lawyer. So, the ad also worked to reach non-lawyers in the community as well."
Debra Bogaards
Pave & Bogaards
San Francisco
“We are honored to be included, and delighted with the reaction (to our advertising) we have received from our colleagues and clients.”
Andrew R. Gillin
Gillin, Jacobson, Ellis and Larsen
Orinda, CA
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