Ed Henderson has handled catastrophic medical negligence and personal injury cases for 15 years. Initially, he represented product manufacturers, corporate defendants and insurance companies. Since 1998, Henderson has represented only patients and injured people in complex, catastrophic cases. Virtually all of his cases come to him as referrals from other lawyers.
“Tort reform has increased the likelihood that any given medical negligence case will go to trial,” notes Henderson. “Medical cases are difficult and expensive to litigate, and many lawyers are not comfortable taking on such cases. Yet, referral lawyers play a crucial role in the successful handling of cases because these lawyers generally have close relationships with the patients or their families.”
Henderson, who has been named to the Georgia Super Lawyers® list in 2007 and 2008, believes his success stems from his detailed knowledge of medicine, access to top medical experts, and his relationships with defense counsel, claims managers and risk managers. “I like to believe that clients and other attorneys involve me in cases because my voice is the proper voice to speak for them,” Henderson says. “If I do my job, I speak for my clients with the appropriate mix of authority, zeal and compassion, tempered with reason.”
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"My Platinum profile ad has definitely paid off! My law firm is a boutique five-attorney law firm in San Francisco that had never advertised prior to this, except in Martindale-Hubbel. We have been a traditional insurance defense firm, and wanted to subtly let people know that we also do select plaintiff's cases. In the last quarter of 2006, we were retained in three significant plaintiff's cases, two of which are high-profile media cases. I also placed an ad in the Super Lawyers section of San Francisco magazine, to reach non- lawyers. Now, people at the gym, the coffee shop, the drycleaners tell me they had no idea what I do, and they will come to me when they need a lawyer. So, the ad also worked to reach non-lawyers in the community as well."
Debra Bogaards
Pave & Bogaards
San Francisco
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Andrew R. Gillin
Gillin, Jacobson, Ellis and Larsen
Orinda, CA
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