Playbooks and Infographics

Download the latest content piece to guide you in your legal practice or view our latest visual graphic showcasing the power of Super Lawyers.

 

 

playbooks

FINDING A PLACE FOR PRINT IN YOUR LAW FIRM'S MARKETING

No other medium can ensure readers’ attention like print. Consumers spend less time multitasking with hard-copy content than digital mediums, meaning advertising in print provides law firms with the undivided attention of potential clients. Read more...

 

DOING GOOD WHILE DOING WELL

As long as the practice of law has been around, attorneys have been helping others. Legal services are valuable in our culture, but that value oftentimes makes them inaccessible to the underprivileged or to the organizations that may need them the most. Read more...

 

BUILDING REAL TRUST IN A VIRTUAL WORLD

Building trust in the legal arena faces new obstacles. You only get a short period of time to make your case through the limitations of the online world, which makes it difficult to stand out with credibility and faith. Read more...

 

MASTER THE ART OF REFERRALS

Building a referral network is one of the most profitable ways to strengthen a successful legal practice. A strong referral base is created over a period of time and is based on cultivating meaningful relationships with clients and other attorneys. Read more...

 

LEVERAGING YOUR LEGAL ACCOLADES 

Achievements and accolades are referred to as third-party validations, and they can be extremely valuable marketing tools for attorneys. In a world where consumers and referring attorneys have countless options to choose from, you need to make the strongest case for why you should be at the top of their list. Read more...

 

 

 

CONSUMER REPORTS

AIMING HIGH - HOW THE AFFLUENT CONSUMER CHOOSES AN ATTORNEY

When it comes to finding an attorney, deliberate decision making is the name of the game for high-income consumers. At the end of the day, these consumers are interested in an accomplished and specific lawyer for the job, and they are willing to search longer and take more time on their attorney search than the typical legal consumer. Read more...

 

 

 

INFOGRAPHICS

SUPER LAWYERS OVERVIEW

Learn more about what Super Lawyers is, our patented selection process, the print and online visibility opportunities and how attorneys can maximize their selection. 

 

SELECTION PROCESS OVERVIEW 

Walk through how Super Lawyers selects attorneys each year via its patented multi-phased selection process. 

 

THE POWER OF PRINT 

A look at reader behavior trends with print advertising across city and regional magazines and Super Lawyers Magazine

 

THE POWER OF THE SUPER LAWYERS ATTORNEY REFERRAL NETWORK 

See how Super Lawyers provides a network for attorneys when they need to make a referral.

 

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