Advertising with Super Lawyers

Expand Your Visibility - Advertise with Super Lawyers

Expand your visibility with a Super Lawyers integrated marketing plan. Marketing is the business tool that helps you and your firm deliver legal services to new clients and gain new referral sources. Super Lawyers provides multiple opportunities for you to strengthen your brand as one for the leading lawyers in your state through print advertising and online profiles.

Profiles, Display Advertisements and Impact Listings are available in Super Lawyers magazines and in special advertising sections in leading city and regional publications. Super Lawyers now reaches more than 13 million readers a year.

Advertising prices vary in each state; please ask the associate publisher/advertising contact in your area for more information.

Option #1 — Standard Profile

A Standard Profile will highlight your practice will a full-color photo and profile.

One-Ninth Standard Profiles Include:

• Color photo
• Contact information
• 100-word biography
• Profile organized alphabetically according to practice area
• Listing appears in red and references profile page number

 

One-Third Standard Profiles Include:

• Color photo
• Contact information
• 150-word biography
• Profile showcased within list pages or best available
• Basic listing appears in red and references profile page number

 

Option #2 — Platinum Profile

Platinum Profiles are now offered in three fresh, distinct looks. Each look is available in a two-page spread, full-page and half-page. These profiles provide high-impact visibility in both the print and digital versions of the Super Lawyers magazine.

Platinum Profiles Include:

• Services of a professional photographer
• A copy editor to assist in the preparation of the profile
• 25 bonus copies of the city or regional magazine in which Super Lawyers appears in a special advertising section
• 25 bonus copies of the Super Lawyers magazine for your market
• 300 Platinum Profile reprints
• A framed reprint of the Platinum Profile
• A framed Super Lawyers (or Rising Stars) certificate

Please Note: Super Lawyers provides the services of a professional photographer and editorial assistance in the preparation of the profile. Copy limit differs between ad size and ad design, (please see Platinum Profile sell sheet for more details). While the final layout will be similar to the samples, Super Lawyers will determine the layout and design of the profiles to ensure a uniform and cohesive presentation. Super Lawyers reserves the right to make design modifications to ensure the best presentation of the profiles.

In compliance with magazine editorial standards, the words "SPECIAL ADVERTISING SECTION" will appear at the top of every page in the Super Lawyers special advertising section of the city or regional magazine, including Platinum Profile pages. The Super Lawyers special advertising section will not be headlined on the city or regional magazine cover or listed in the regular table of contents. However, in magazines that include a special section table of contents, Super Lawyers will be listed there.

Super Lawyer status is in no way linked to advertising. Every attorney named to the Super Lawyers list receives a free listing in the Super Lawyers edition and city or regional magazine in his or her state.

Option #3 – Impact Listings

An Impact Listing will highlight your name and firm within the Super Lawyers list page. Impact Listings will appear in all appropriate publications in the market: Super Lawyers magazine, city and regional magazines and Super Lawyers digital magazine.

Impact Listings Include:

• Firm’s website URL (digital magazine will have a live link)
• Attorney contact information

 

 

Option #4 — Display Advertising

Display advertising positions are available within and adjacent to Super Lawyers listings. Contact the sales representative for your area, who can provide more specific information.

 

Option #5 — Online Profiles

The online profile is a Web page on superlawyers.com that highlights your exceptional achievements and expertise to potential clients searching online for legal assistance. The online profiles are visible on multiple search engines.

Premium Online Profiles Include:

• Attorney profile, photo and professionally written biography
• Office and contact information
• Ability to highlight up to three core practice areas
• Details of the attorney’s professional achievements and peer recognition
• Mapped office location
• Visually optimized contact form
• Ability to highlight nomination comments
• Website boost enhancement
• Social media and directory submissions
• Built with search engine optimization in mind
• Best visibility on superlawyers.com and on the Web
• Available as a monthly subscription
• Heightened visibility of:
  • Link to firm website
  • Link to attorney’s blog
  • Link to firm newsletter
  • Link to online white papers

View an example of a Premium Online Profile.

Expanded Online Profiles Include:

• Attorney photo
• Office and contact information
• Biography of the attorney
• Details of the attorney’s professional achievements and peer recognition
• Best visibility on superlawyers.com
• Heightened visibility of:
  • Link to firm website
  • Link to attorney’s blog
  • Link to firm newsletter
  • Link to online white papers

View an example of an Expanded Online Profile.

Online profiles can be ordered securely online at my.superlawyers.com. Your online profile will become active immediately and your photo and other information can be added with the Profile Manager, also available on my.superlawyers.com.


For questions, please e-mail Profile Services -- or call 302-444-9504.