Case Studies
Maney | Gordon Trial Lawyers
Featuring Jeffrey “Jack” Gordon
MANEY | GORDON Trial Lawyers has represented plaintiffs in the courtroom for almost five decades. The firm leverages the Super Lawyers® platform to enhance its credibility and drive referrals.
Key case study themes:
- Super Lawyers as a grassroots tool for relationship-building and credibility
- High-quality print and online advertising through Super Lawyers
- Enhanced visibility and status among top legal professionals
“Super Lawyers absolutely has garnered the attention and the respect of the legal industry. It’s the number one source of credibility.” – Jeffery “Jack” Gordon, Managing Partner
This case study demonstrates the transformative power of Super Lawyers in elevating a firm’s reputation and inspiring confidence in their legal expertise, making it a valuable resource for any law firm seeking to enhance its credibility.
Feinberg, Mindel, Brandt & Klein
Featuring Steven Mindel
Feinberg, Mindel, Brandt & Klein (FMBK), founded in 1996, is one of California’s largest family law practices, also offering civil litigation, probate and trust litigation, and estate planning services. The firm’s strategic use of Super Lawyers recognition has become a cornerstone of its marketing efforts, driving trust and business growth.
Key case study themes:
- Super Lawyers is known for its trusted, objective selection of top lawyers.
- 20% of FMBK’s marketing budget is allocated to Super Lawyers.
- Builds a robust referral network with top legal professionals.
- Boosts engagement through print ads, mailings, and social media.
“After the Super Lawyers magazine comes out and we mail copies of the ad out to our database, we get double or triple the number of calls. There’s a clear impact: it’s significant, and it’s monetizable.” — Steven Mindel, Managing Partner
This case study conveys how a strategic investment in Super Lawyers can amplify a firm’s reputation, foster trust, and generate measurable business results.
Merson Law
Featuring Jordan Merson
Merson Law, with offices in New York and Philadelphia, has been a dedicated advocate for victims of personal injury, medical malpractice, and high-profile sexual abuse cases since 2016. The firm’s purposeful use of Super Lawyers has significantly enhanced its brand and client acquisition efforts.
Key case study themes:
- Strategic use of Super Lawyers for both print and online marketing
- Effective dual marketing strategy reaching peers and potential clients
- 317% increase in client contacts through online marketing
- Emphasis on creative, attention-grabbing advertisements
“I’ve had a great experience with Super Lawyers. I stand by what we’ve done, and I think it’s helped me to get to where I am.” – Jordan Merson, Founding Partner
This case study shares how combining Super Lawyers’ print and online advertising to reach different audiences has fueled Merson Law’s growth and reputation.
The Simon Law Firm, P.C.
Featuring John Simon and Christine Byers
The Simon Law Firm, based in St. Louis, is a leading personal injury and business litigation practice known for its landmark cases and advocacy across a wide range of legal areas, including medical malpractice and civil rights. The firm has achieved significant success through its collaboration with Super Lawyers®, enhancing its reputation and driving client engagement.
Key case study themes:
- Credibility and visibility boosted by rigorous Super Lawyers’ validation
- 64% increase in contacts* through strategic print and online ads
- Reaching diverse audiences via Super Lawyers and FindLaw branding
- Seamless print advertisements with a responsive Super Lawyers creative team
“Super Lawyers helps you stand out. It gives you the stamp of approval. The selection process is very rigorous.”– John Simon, Founder and Managing Partner
This case study highlights how Super Lawyers can elevate a firm’s reputation, making it a valuable asset for law firms aiming to enhance their credibility and reach.
* INSIGHT, FindLaw’s performance analytics dashboard; The Simon Law Firm data, 2022-2024.