Cannabis Business in Arizona: The Basics
By Ross Pfund | Reviewed by Canaan Suitt, J.D. | Last updated on August 21, 2026 Featuring practical insights from contributing attorney Justin M. BrandtOn November 3, 2020, Arizona voters passed Proposition 207, an initiative that legalized the adult use of recreational cannabis and allowed for marijuana to be taxed at the state and local levels, with nearly 60% of the vote.
Justin M. Brandt, who handles cannabis law and real estate matters at Bianchi & Brandt in Scottsdale, wasn’t surprised that Prop 207 passed. “All the polls that we were seeing, particularly in Arizona, indicated that it had a lot of support. In the past three to five years, we’ve seen this seismic shift in public perception of marijuana in general.”
In the days after the legalization of recreational marijuana passed, Brandt received many inquiries from his existing clients who had focused on medical marijuana, already legal in Arizona, as well as new businesses hoping to get a jump on the early application process for adult recreational use licenses, which opened on January 19, 2021. “There’s kind of a mad rush to get everything going right away,” he says.
Arizona’s Vertically Integrated Cannabis Licensing
For parties who may be interested in getting into the marijuana business in Arizona, Brandt says it’s important to note that Arizona, unlike a state like California, has a vertically integrated marijuana licensing structure.
“What that means is that a license holder has complete control over the production, processing, and retail distribution of marijuana.” A single license covers cannabis cultivation and retail sale of cannabis products in the marijuana industry.
“Vertical integration has benefits in that theoretically you can cut costs, have better margins, and more efficiency from an operational standpoint.”
Startup Costs for Arizona Cannabis Businesses Under Vertically Integrated Licensing
But vertically integrated licensing can also mean high costs to get rolling.
“Generally, it requires a significant amount of initial capital either to expand your existing business or to bring on another arm or branch of your business that will enable you to have that complete control over the production path,” Brandt says.
Vertical integration can also mean that liability rests with the license holder, no matter the aspect of the operation. “So, for example, if you have a contractual relationship with a third party to assist with your cultivation, and there’s some sort of adverse thing that happens where they’re not complying with the Arizona Medical Marijuana Act or the recently certified Smart and Safe Act, that liability falls on the license holders,” Brandt says.
“In the eyes of the regulators, they don’t differentiate any third-party operators from the actual license holder. That’s often one of the most significant drawbacks.”
Particularly in this industry that is so highly regulated — and it’s a newer industry, so you’re getting a lot of unknown challenges… The sooner that you get a competent attorney involved, the better.
Know Arizona’s Cannabis Law and Market Regulations Before Getting Started
Brandt stresses that business owners should know the ins and outs of cannabis market regulations. “And not only at the state level. A lot of local municipalities have unique regulations that are different from neighboring cities,” he says.
Also, beware the handshake deal. “For whatever reason, it comes up quite often, although it’s getting better,” Brandt says. “When the program first became live, we were dealing with a lot of those kinds of handshake deals. Nothing’s documented, nothing’s memorialized in any sort of writing. And nine times out of 10 that causes problems down the road.”
Get Experienced Legal Help for Your Cannabis Business
That’s one reason it’s important to bring on a knowledgeable attorney to help develop a legal marijuana business plan. “Particularly in this industry that is so highly regulated — and it’s a newer industry, so you’re getting a lot of unknown challenges,” Brandt adds. “We don’t have the same precedent that we have for other legitimate businesses. The sooner that you get a competent attorney involved, the better.”
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