Do's and Don'ts of an Online Startup in New York
Answering the Basic Questions
By David Levine | Last updated on January 26, 2023Use these links to jump to different sections:
When your grandfather wanted to start a small business, he had to find a location, negotiate a lease and hang a shingle. Now it’s often a matter of opening a laptop. Take Nick Zhou. About three years ago, Zhou, a New York-based entrepreneur, had an idea for an online startup. He and some friends had all recently lost loved ones. “I lost my grandmother,” Zhou says, “and I realized I knew pretty much nothing about her.” As he started to learn more from his father, he says, “I wished there was a place to document and preserve her life stories, with photos, videos, artwork and documents, but there was no convenient way to share these memories and stories. I knew a website was called for.” He also knew a lawyer was called for. He had started other small companies, both online businesses and offline, and knew from experience that “you don’t have a company until you are registered, and the second you need to register you need a lawyer.”Three Basic Questions

- What is the business?
- Who is involved?
- How is it being funded?
Fights Will Happen
Do you have a business partner? “Even if you only have an oral agreement about something, we need to know,” says Michael Zussman, an intellectual property attorney with Cowan DeBaets Abrahams & Sheppard. “Everyone is friends when they start a business. They are excited about the future. It’s like getting married. No one thinks that one day we will be fighting about money, about firing someone, about raising $500,000. People don’t think about the fights, but fights will happen. You need to think about that ahead of time.” While these aspects of an online startup aren’t much different from the brick-and-mortar variety, things change once you focus your business strategy on intellectual property.Copyright Protection
“Step one: Get your IP house in order,” says Clark W. Lackert of Reed Smith. “You have to remember you are taking your brand to a broad audience. You are investing in an online presence, and you must build up an IP infrastructure to protect yourself. This is the cornerstone.” Copyright protection is also key. “There is a common misconception that all online material is public domain, and you can just take stuff and copy it,” Lackert says. “In the brick-and-mortar world, some of these infringements may fly below the radar … but online you need to be very careful that you don’t infringe other copyrighted material—like pictures, graphs, charts and copy.” Other things to consider for your startup as a business owner include terms of use, privacy, security and vendor contracts. “Get all your ducks in a row,” Lackert says. “It is not expensive, but it is important to do it right when you start, or later on there could be serious problems.” For more information on this area of law, see our intellectual property overview.What do I do next?
Enter your location below to get connected with a qualified attorney today.Additional Intellectual Property articles
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