Check your website terms or risk legal headaches laterBy Judy Malmon, J.D. | Reviewed by Canaan Suitt, J.D. | Last updated on November 13, 2023 Featuring practical insights from contributing attorney Gary R. Sorden
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- Aligning Your Company’s Privacy Policies and Practice
- Find an Experienced Data Privacy Lawyer
Privacy policies are overseen by the Federal Trade Commission (FTC) as well as some states—significantly, California, whose California Consumer Privacy Act (CCPA) is a leading data privacy law in the United States. In addition, a federal law known as the Children’s Online Privacy Protection Act (COPPA) restricts the use of personal data obtained from children under age 13.
Aligning Your Company’s Privacy Policies and Practice
“It’s one of those things that seems like a low-risk endeavor; you kind of forget about it as you start running your business,” says Dallas intellectual property law attorney Gary Sorden, of Cole Schotz law firm. “But it’s not a set-it-and-forget-it. Your privacy policies may be good one day but not good the next day. Usually, this is not the first thing on a CEO’s mind.”
For example, Sorden continues, “If you’re an online marketplace, are you going to sell your data? Are you going to use it for your own internal analytics? And how do you make people aware that you’re doing this? What we’re seeing is more global than a single company, but as data is being collected and sold, there’s more sensitivity about this.”
Find an Experienced Data Privacy Lawyer
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